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Meet Jenni 

My Story

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The Full Story

I’ve always been passionate about making a difference. I hold a Social Policy & Sociology Degree, a Postgraduate Diploma in Youth & Community Development, an Advanced QLS Level 7 Diploma in Coaching and Mentoring, and Certified Training in NLP and Timeline Resourcing.

I founded and ran MEA (Mentoring for Educational Achievement), a project supporting young people at risk of exclusion from mainstream education. Through mentoring, counselling, and family support, we worked with schools across Sandwell, helping over 1,800 young people and their families. I also developed an NCFE-accredited Life Skills programme using poetry and short stories, combining creativity with personal development.

Despite raising over £1.8 million in funding, after 13 years, reductions in youth funding meant MEA had to close. It was heartbreaking, as the need was still there, but I had to step into the next chapter of my life.

I turned to writing—something I’ve always loved—and built a personalised gifts business, creating keepsakes that celebrate milestones and bring comfort. For 14 years, I poured my creativity into making meaningful gifts, but something was missing. I realised I longed for the face-to-face support I once provided. That’s when everything clicked—I could combine both passions.

Over the years, my life has changed in ways I never expected. I’ve faced bereavement, separation, and other painful experiences that left me feeling lost, questioning my purpose. There were moments I wanted to give up, but instead, I kept showing up—day after day—even when I didn’t know why.

Then it hit me, I kept going because every experience, even the difficult ones, shapes how I understand myself, the world, and my place in it — and that understanding helps me connect with my inner self and others in meaningful ways.

I specialise in Narrative Coaching, which is a powerful approach that helps people explore, understand, and reframe the stories they tell about themselves and their lives. The idea is that we all live by personal narratives shaped by our experiences, social world, culture, and inner voice. Sometimes these stories empower us, while at other times they can hold us back.

As a narrative coach, I support clients to:

  • Unpack their stories – looking at the patterns, themes, and meanings they’ve carried with them.

  • Gain perspective – understanding how their social environment, relationships, and past events have influenced their self-view.

  • Reframe and rewrite – working with clients to create new, more empowering narratives that align with who they are today and the future they want to step into.

  • Integrate insights into action – helping clients use these fresh perspectives to make clearer decisions, strengthen resilience, and move forward with greater confidence.

Rather than focusing only on problems or goals, narrative coaching views people as the authors of their own lives. It’s about discovering untapped possibilities, shifting limiting scripts, and writing the “next chapter” in a way that feels authentic and meaningful.

I bring both my professional expertise and real-life experience, and I understand firsthand how difficult yet transformative this journey can be. You don’t have to do it alone—let’s take this journey together.

Let’s Take This Journey Together

Get in touch so we can start working together.

T: 07860838123 | E: jenni@lifestorycoachbyjenni.co.uk

Great Barr, Birmingham

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